Sustainability is a core pillar of the values at Omni Beach Life. For OBL, the beach and oceans aren't destinations, they are a lifestyle. Founder and Chief Designer of OBL Swimwear, Dean Richards says "If we want to live the Omni Beach life, we must sustain the Omni Beach life." Through their partnership with 4 Oceans, Omni Beach Life removes 200 pounds of plastic and waste from our oceans each month.