Our Mission and Values

THE 4 PILLARS OF OUR MISSION AND VALUES

1. Inspire women everywhere to embrace the carefree, bold and feminine Brazilian beach lifestyle, with the comfort and confidence of being at home in their environment, their bodies and their OBL Swimwear, being as integral to the beach as every grain of sand, every drop of ocean water, wherever their “beach life” may take them.
2. Empower women with confidence and feminity. No matter her body type or beach lifestyle, with the confidence and joy to embrace each day with a zest for life; self-empowered in our designs with the confidence to feel bold, fearless and unapologetically feminine!
3. Sustain our Oceans and Beaches. Through our partnership with 4Oceans, a wonderfully committed and responsible global non-profit organization, Omni Beach Life removes 100 pounds of plastic and waste from our beaches and oceans every month!
4. Contribute responsibly to social and economic sustainability by offering high quality, hand-made and enduring fabrics and styles, inviting women to replace the trend of “fast-fashion” with conscious consumption, at prices that are inclusive for all women.

 We invite you to join us in the Omni Beach Life!

 

Dean Richards

Founder and Designer